DETROIT — Jeep’s Grand Cherokee will offer a third-row option by midyear, broadening the SUV’s reach into a competitive segment.
The three-row model, revealed Thursday, will be known as the Grand Cherokee L. Jeep said production will start this quarter and that the vehicles will begin reaching dealerships in the second quarter.
By adding optional third-row seating, a necessity for many families, Jeep’s top seller is expected to shake up the large-crossover market dominated by the Ford Explorer, Toyota Highlander, Chevrolet Traverse and Volkswagen Atlas, and newer entries such as the Hyundai Palisade and Kia Telluride.
A redesigned two-row Grand Cherokee and 4xe electrified version are scheduled to be launched later this year, Jeep said. The automaker has previously said the smaller version would arrive in the third quarter.
The Grand Cherokee nameplate, launched nearly 30 years ago and with cumulative global sales of nearly 7 million, has become a profitable cornerstone of Jeep’s lineup.
The Grand Cherokee L, with seating for seven, is built on an all-new architecture with independent front and rear suspensions. The refined interior was designed to create spaciousness, the automaker said, and the center stack houses a 10.1-inch screen to operate a new Uconnect 5 infotainment system.
“When you set out to reimagine an SUV as beloved as the Jeep Grand Cherokee, building on its nearly 30-year legacy as an overachiever is paramount to every decision that is made,” Christian Meunier, Jeep’s global president, said in a statement.