New VW subcompact crossover to be named Taos; reveal set for Oct. 13

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Volkswagen has confirmed that its new subcompact crossover will be called the Taos in Canada and the United States and says it will reveal the vehicle Oct. 13.

Automobile News | tomobile.org in Detroit reported the name Monday in a story on the brand’s future product plans. A spokesman for the brand said the subcompact crossover — which will slot below the Tiguan in price — will carry the Taos name in markets across the Western Hemisphere.

“It was important to choose a name that really embodied the nature of the car and the town of Taos, New Mexico was a perfect fit. It’s a small city that offers big things — from outdoor adventure to arts and design and great cuisine,” Hein Schafer, senior vice president for product marketing and strategy for Volkswagen of America, said in a written statement Thursday.

A Volkswagen Canada spokesman on Friday also confirmed the vehicle will be called Taos and will arrive in Canada in the spring of 2021.

Taos is a town of 6,000 residents with a world-class ski resort, and it is home to the Rio Grande Gorge and a 1,000-year-old Native American community.

The Taos (pronounced tous), which is believed to be about 10 inches (25 centimetres) shorter than the Tiguan, is similar in size to the Volkswagen Tharu, a subcompact crossover the brand sells in China. When the new vehicle was previously spied in South America, it was thought it would carry the name Tarek. The Taos will be built at Volkswagen’s factories in Puebla, Mexico, and Argentina.

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