With the Ram EcoDiesel and Silverado diesel sitting so closely in fuel economy, consumers likely will use other attributes to make their final picks, IHS Markit principal auto analyst Stephanie Brinley said.
“Do you like the style of one better? Does the interior feel better to you than the other? Is the price where you want it to be? They’re close enough to be really competitive with one another, and consumers will factor that into their process,” Brinley said. “But I don’t think [fuel efficiency will] be the final decision-maker.”
The Silverado, equipped with the Duramax 3.0-litre turbodiesel engine, has the horsepower edge on the 1500 EcoDiesel, 277 to 260. But Ram’s Italian-made 3.0-litre V-6 EcoDiesel tops the diesel Ford F-150 and Silverado in torque and boasts segment-leading towing capacity of 5,607 kilograms or 12,560 pounds.
Ram is offering diesel as an option across all trim levels, including a first-time offering in the Ram Rebel. The older EcoDiesel is still on the menu for the Ram 1500 Classic, the previous-generation truck that FCA continues to push to value shoppers.
The 2020 Ram 1500 EcoDiesel pricing starts at $51,290, including a destination fee.
Ram pickup sales were at 8,177 through September, up 18.5 per cent over last year. It’s the No. 2-selling pickup behind the Ford F series, though combined sales of the GMC Sierra (5,265 units) and Chevrolet Silverado (5,216) are 10,481.